In the world of modern streetwear and skate fashion, Empyre Jeans have carved out a loyal following for their rebellious aesthetic, comfort-focused designs, and affordability. Known for embodying the gritty, laid-back attitude of skate culture, Empyre has become a staple among skaters, teens, and fashion-forward individuals seeking an edgy yet accessible look. But what makes Empyre Jeans stand out in a crowded denim market? Let’s take a closer look at the history, design philosophy, and cultural influence behind this iconic brand.
Origins of the Empyre Brand
Empyre is a private-label clothing brand owned and sold by Zumiez, a popular retail chain that specializes in skate, snow, surf, and streetwear apparel. Launched in the early 2000s, Empyre was developed to provide on-trend, durable clothing at a lower price point compared to high-end skatewear labels. From the beginning, the brand’s emphasis was on staying authentic to the skate lifestyle, making clothes that felt lived-in, functional, and stylish without appearing overly polished.
While Empyre produces a wide range of apparel—including jackets, flannels, hoodies, and accessories—it is perhaps best known for its jeans, which reflect the brand's core philosophy: fashion meets function.
The Signature Style of Empyre Jeans
Empyre Jeans are known for their diverse range of cuts, washes, and finishes. Whether you're looking for a classic slim fit or a relaxed baggy style, Empyre offers options to suit different body types and personal styles. Here are some of the most popular fits in their denim collection:
Slim Fit: A modern, tailored silhouette that hugs the legs without being too tight. Perfect for skaters who need flexibility but want a cleaner look.
Straight Fit: A timeless design that runs parallel from hip to ankle. This is a go-to for those who favor a traditional, no-fuss aesthetic.
Baggy Fit: A throwback to 1990s and early 2000s skate fashion, these jeans offer extra room and comfort. They’re especially popular among younger consumers leaning into the Y2K revival trend.
Skinny Fit: A tighter option for those who prefer a more fitted, edgy silhouette that pairs well with boots or high-top sneakers.
Each pair is designed with durability in mind. Reinforced stitching, quality denim blends, and thoughtful features like hidden stash pockets or articulated knees make Empyre jeans ideal not only for casual wear but for active use as well.
Price Meets Quality
One of the defining characteristics of Empyre Jeans is their affordability. While designer denim brands can cost upwards of $100 or more, most Empyre jeans retail between $40 and $60, making them accessible to a broader audience. Despite the lower price point, Empyre doesn’t skimp on quality. Their jeans are made from sturdy cotton blends with just the right amount of stretch, allowing for comfort and movement—crucial for skaters and active youth.
This balance of price and performance has made Empyre a go-to option for teens and young adults who want to stay on-trend without breaking the bank.
A Brand Rooted in Skate Culture
Empyre’s strong connection to skate culture is not incidental—it’s intentional. From its designs to its branding, everything about Empyre screams street-savvy rebellion. The brand often collaborates with artists, skaters, and influencers to stay relevant and authentic. Their marketing, largely driven through Zumiez and social media, often features real skaters wearing the gear in natural, urban environments rather than staged studio shoots.
This authenticity helps foster a sense of community around the brand. For young people navigating identity and style, Empyre offers a way to visually express their connection to alternative culture, whether they skate or simply admire the aesthetic.
Influence on Fashion Trends
Empyre Jeans have not only mirrored skate trends—they’ve helped define them. As baggy and relaxed fits have surged back into popularity thanks to the resurgence of Y2K fashion, Empyre has been ahead of the curve. Long before major luxury labels reintroduced baggy jeans on runways, Empyre was already serving up oversized denim inspired by the street and skate scenes of decades past.
Additionally, Empyre’s jeans often experiment with washes, distressing, and detailing that feel vintage yet current. Acid washes, rips, patchwork, and frayed hems give their jeans a worn-in, grunge appeal, helping wearers stand out without looking like they’re trying too hard.
Sustainability and Future Outlook
While Empyre has made great strides in affordability and style, one area where it still has room to grow is sustainability. As of now, there is limited public information on whether Empyre employs environmentally friendly manufacturing practices or sustainable materials in its jeans. With increasing consumer demand for ethical fashion, this may be a direction the brand could consider moving toward in the future.
That said, the long-lasting quality of Empyre jeans does support a more sustainable mindset in one way: they are made to last. Unlike fast fashion items that wear out after a few washes, Empyre jeans can withstand repeated use, reducing the need for constant replacement.
Final Thoughts
Empyre Jeans have become much more than just a piece of clothing—they’re a symbol of youth culture, individuality, and rebellion. Whether you’re a skater grinding at the park, a student looking for a fashionable yet functional fit, or a streetwear enthusiast chasing the next trend, Empyre offers something that resonates.